ROOM 105
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During a conversation with Gonzalo Martín-Villa, he will explain how this new technological revolution can be an opportunity and at the same time a threat to businesses´ survival depending on how corporate decisions are taken to become innovative.

Social media is radically reshaping our traditional world. The real-time access to user-generated content (UGC) enables people and enterprises to use innovative channels capable of speeding up the connections and optimizing the cooperation.

The Intra-European Organisation of Tax Administrations (IOTA) is an international association with headquarters in Budapest whose members are Tax Administrations of 45 European countries. Founded in 1996 with the purpose of promoting a fiscal modern system in Europa's Eastern countries, it has evolved towards a wider forum of experience exchanges based on an annual program of activities.
